Portfolio: Pablo & Marono

Portfolio:
Pablo & Marono

Architectural Visual Identity

Identity
& Art Direction:
Pablo & Maroño

The identity of Pablo & Maroño is built upon strict geometrization and spatial projection. The brand mark is articulated through a monogram constructed on an isometric grid, merging the 'P' and 'M' graphemes into a coherent architectural structure that transcends conventional typography.

A central highlight of this manual is the comprehensive development of all project renders. The chromatic treatment is not merely aesthetic but functional: strategic gradients and tonal transitions were applied to accentuate volumetry and simulate the incidence of light on surfaces, achieving an aesthetic consistent with the language of photorealistic rendering.

Art direction played a crucial role in the selection of the exposed visual content. Every image and framing was carefully chosen to demonstrate the robustness of the visual system. Thanks to the rigor of the isometric tracing, the brand maintains its illusion of depth and spatial essence even in flat-tone versions, demonstrating absolute technical versatility and a unique ability to represent the intersection between graphic design and 3D visualization.

Services: Identity, Art Direction & Editorial Design

Client: Pablo & Marono

Year: 2022